Pink Lady® is launching the third edition of its Bee Pink® campaign in stores, in partnership with FIBKA and Tesco. This initiative offers consumers the opportunity to sponsor a beehive near them, to receive news of it, and to win jars of honey.
The campaign echoes the Bee Pink® programme, created by Pink Lady® Europe in collaboration with experts from the agricultural and beekeeping world. Aimed at all Pink Lady® growers, it includes awareness-raising days and a guide combining technical knowledge, regulations and practical advice on preserving and protecting pollinating insects, which are essential for pollinating apple blossoms so that they may turn into fruit.
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In addition to the in-store campaign, numerous actions will be set up on Pink Lady® social networks and on the Pink My Life club to encourage the general public to commit to bees: fun and educational content, insect hotel DIY activity, etc.
Click here to take part in the Bee Pink® campaign at Tesco until 9th April, and join us on Instagram, TikTok and Pink My Life to find out more about pollination in Pink Lady® orchards, and the simple things you can do to protect pollinating insects in your garden or on your balcony!