Pink My Life
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What happened to the hearts I collected on the platform?

From 27th October 2023, you will no longer need to collect hearts to try and win prizes and enjoy the Pink My Life experience. The hearts you have collected may no longer be used via the new system.

Are there still prizes to be won?

Yes, the Pink My Life experience is as generous as ever for Pink Lady® apple lovers. You’ll regularly be offered the chance to win exclusive prizes and campaigns in the newsletters.

Why do I have to specify my town?

To guarantee you a personalised experience, we need to know where you live, so that we may inform you of special offers and promotions near you.

I haven’t found an answer to my question

Please do not hesitate to contact our teams via the contact form or directly by email at