Pollinators, and bees in particular, are essential for pollinating apple blossom and turning it into fruit.
Essential allies
in the orchards
The lifespan of apple blossom varies from 2 to 10 days. The pollination period is therefore very short. Thanks to partnerships with beekeepers, the growers set up beehives in the orchards during the flowering period. That way, they can guarantee successful natural pollination, as well as the transformation of blossom into fruit.


Adopt a hive
Get ready
to become a sponsor in:
87 days
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The Bee Pink® programme
Aimed at all Pink Lady® growers, it includes awareness days as well as a guide combining technical knowledge, regulations and practical advice, the result of rigorous research and discussions with experts from the agricultural and beekeeping world.
Objective: 100% of Pink Lady® growers committed to a sustainable approach.
Key points to preserve bees
in the orchard all year round
The presence of domestic and wild bees has a positive influence on the weight, shape and number of seeds, in short, on the overall quality of the fruit!



in our orchardsDiscover the importance of biodiversity