Commitment charter
Pink Lady®

The Association Pink Lady® Europe is based on 4 pillars that have always been at its core: consumers, growers, growing areas and the environment.
From tree nurseries to the shipment of apples, the Pink Lady® Europe network is committed to doing everything in its power to guarantee a healthy and quality product resulting from sustainable production, for all.
Discover our 14 key commitments:

Environment

Improving our impact
on nature

1. Developing agro-ecological practices

Our growers are all certified via sustainable procedures and are committed to:

  • Developing and preserving biodiversity in the orchard.
  • Protecting pollinators (bees, bumblebees etc).
  • Always opting for natural protection methods.
  • Using decision support tools (weather station, modelling) to reduce interventions.
  • Being regularly controlled by independent organizations.
Find out more
Certification body logo

2. Preserving natural resources thanks to:

  • Good irrigation management without waste in the orchard (sprinkling, drip, humidity control probes).
  • The optimization of water and energy consumption in packing stations (solar panels, low-consumption equipment etc).
Find out more

3. Eliminating single-use plastics

  • New 100% FSC cardboard packaging range.
  • Plant cellulose alveoli.
  • Compostable packaging film.
  • Development of compostable fruit stickers in progress.

4. Aiming for a carbon neutral sector by 2030 thanks to the adaptation of our practices (compensation, savings).

Growing areas

Acting towards local
economic and social development

5. Maintaining employment in our historical production areas: this concerns around 10 000 jobs in France, Italy and Spain.

Find out more

6. Giving priority to young growers who wish to get set up in order to guarantee the renewal of generations.

7. Facilitating relationships betweens local residents and Pink Lady® growers.

Growers

Supporting the sustainability
of farms

8. Maintaining a fair income for their work (98% of growers consider it satisfactory).

9. Improving the work environment of Pink Lady® network employees:

  • By creating a welcome charter for seasonal workers.
  • Via the certification of all growers and packing stations according to professional safety, health and ethics standards.

10. Developing R&D for an increasingly sustainable form of production:
creation of a PinkLAB work group which supports 10 innovation projects.

11. Fighting against food waste

  • Developing apple food processing sectors (juice, compote…).
  • Using new virtuous prospects for apples unfit for human consumption (compost, renewable energy).
Find out more

Consumers

Cultivating a relationship
based on trust and proximity

12. Guaranteeing a healthy, natural and quality product by implementing agricultural best practices.

Find out more

13. Guaranteeing access to the origin of each lot by 2025.

14. Increasing the number of meeting points with growers (agricultural shows, orchard open days etc.).

Sign up for
the Pink Lady® newsletter