Q&A

Everything you've ever wanted to know about Pink Lady® apples!

1 •Why is Pink Lady® ‘so much more than an apple’?

With Pink Lady®, you’re not just biting into an apple: you’re having an unforgettable taste experience! Juicy, crunchy, slightly tart and sweet with a delicious taste, Pink Lady® apples provide great taste all the time – and one bite is all it takes! Naturally exhilarating, Pink Lady® is a source of pleasure. ‘I’m under a spell’, ‘it’s irresistibly attractive’, ‘utterly seductive’ are just some of the ways our consumers express their appreciation, far more intensely than for other apples.

2 •Should I peel a Pink Lady® before biting into it?

No, please don’t peel it! 50% of the vitamins provided are contained in its skin. So wash it well and don’t wait any longer, bite into it whole-heartedly for a true taste sensation !

3 •How long can I keep my Pink Lady® apple?

If stored carefully, you can keep a Pink Lady® apple for between 8 to 15 days at room temperature and for longer periods in the refrigerator. Remember to take it out an hour before you wish to eat it to allow its flavours to fully express themselves. Always handle Pink Lady® apples with care to ensure that they retain their firmness and aren’t bruised.

4 •How many calories are there in a Pink Lady® apple?

A Pink Lady® apple provides 54Kcal/100gr. It is rich in fibre and contains 10% carbohydrates. It is an excellent, and natural, appetite suppressant.

5 •Where does the name Pink Lady® come from?

It would seem that creator John Cripps took the name from his favorite novel: The Cruel Sea by Nicholas Montsarrat (1951). In this epic, the hero savours a delicious cocktail called a ‘Pink Lady’.

6 •Is Pink Lady® a sweet apple ?

A Pink Lady® contains 10% carbohydrates, 4% vitamins and minerals and over 80% water. Its fructose content is above average, providing your whole body with energy. In fact, maximum sugar content is one of the selection criteria for a Pink Lady® apple.

7 •Are Pink Lady® production methods environmentally friendly ?

Pink Lady® growers make a contractual commitment, through integrated fruit production charters. This cultivation method, which protects the environment, combines conventional practices with natural solutions from organic farming:
- The orchards are observed constantly, using software to monitor the trees, the soil's water requirements and the climate;
- Biodiversity and a natural balance are maintained through grassy fields, hedges and birdhouses in the orchards;
- Priority is given to natural methods of tree protection, such as using natural predators, for instance, ladybirds, against aphids, and the mating disruption pest management technique;
- Any other measures, such as applying synthetic products, are kept to a strict minimum and used as a last resort and in case of absolute necessity.

8 •Is a Pink Lady® apple good for my health ?

Yes! Pink Lady® provides you with one quarter of your daily recommended dose of vitamin C, fibre for digestion, and antioxidants to fight against premature ageing. It is made of 80% water to hydrate your body and contains sugar for energy. To summarise, Pink Lady® is a healthy elixir! According to a study presented during the ‘Experimental Biology’ Congress in 2008, people who eat apples reduce their chances of contracting a cardiovascular disease and diabetes by 27%, their blood pressure is lower and they tend to be thinner !

9 •How will I know that the Pink Lady® I buy is a real Pink Lady® ?

Pink Lady® apples have a pink, heart-shaped sticker. It is a symbol of elegance and sensuality. It is also a gauge of its authenticity and its consistent quality throughout the year, because Pink Lady® is no ordinary apple: a Pink Lady® apple has met specific and precise selection criteria, which are meticulously inspected by independent experts at Bureau Veritas.

10 •Can we cook with Pink Lady® ?

Of course. Pink Lady® can be enjoyed raw or cooked. It goes very well with salads and soft and hard cheeses; it is also great cooked in butter and served with roasted meat. Some of our greatest chefs love to cook with Pink Lady® because its texture withstands different kinds of cooking while retaining a perfect balance between sweet and tart, which is a great advantage in the kitchen. Why wait? Have your own gourmet adventure with Pink Lady® !

11 •Is Pink Lady® an organic apple ?

Our growers have made a contractual commitment, through integrated fruit production charters. This sustainable, responsible type of production helps them ensure the future of their orchards while meeting consumers' requirements, in terms of food safety and sustainable development.
Some of them have also opted for totally organic production, which currently represents 2% of Pink Lady® apple orchards. This type of agriculture is becoming more common.

12 •Where can I buy Pink Lady® apples ?

Everywhere! Hyper- and supermarkets, but also at your local grocery store. If by any chance they do not stock Pink Lady®, then don’t hesitate to ask them to !

13 •What is the best season for buying Pink Lady® apples ?

There is no ‘best season’ because our apples are produced according to the same specifications all year round. Our aim is to offer the same quality in terms of colour, firmness and sugar content on a permanent basis. If you buy a Pink Lady® between November and May, it comes from Europe. If you buy it between June and September, it comes from the southern hemisphere. In both cases, the quality requirements are the same.

14 •Do Pink Lady® apples have the same taste throughout the seasons ?

Yes, of course. No matter when you buy your Pink Lady® apple it will have the same taste. The specifications are very precise in terms of colour, sugar levels and firmness, and all of our producers adhere to them. Numerous inspections (over 1300 over the year) are performed by an independent auditing firm (Bureau Veritas).

15 •Why is Pink Lady® often more expensive than other apples ?

Growing Pink Lady® requires more time and more trained technicians than other varieties. Pink Lady® is the first apple to blossom and the last to be harvested. This long ripening process requires the producer to be at hand at all times. Close attention is required from when the trees are first planted through to harvesting and packaging (sorting and packing lines are deliberately slowed down by 20–30% compared with other varieties to monitor and ensure the optimum quality of the fruit).

16 •Can I buy a Pink Lady® tree ?

Unfortunately, no. The Pink Lady® market is supplied by a collective of nurseries, producers and suppliers whose aim is to develop a permanent supply of very high quality fruit. Furthermore, the distribution of the trees is controlled and registered in order to achieve this goal.

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