F.A.Q.

Pink Lady® apples have a pink, heart-shaped sticker. It is a symbol of elegance and sensuality. It is also a gauge of its authenticity and its consistent quality throughout the year, because Pink Lady® is no ordinary apple: a Pink Lady® apple has met specific and precise selection criteria, which are meticulously inspected by independent experts at Bureau Veritas.

Of course. Pink Lady® can be enjoyed raw or cooked. It goes very well with salads and soft and hard cheeses; it is also great cooked in butter and served with roasted meat. Some of our greatest chefs love to cook with Pink Lady® because its texture withstands different kinds of cooking while retaining a perfect balance between sweet and tart, which is a great advantage in the kitchen. Why wait? Have your own gourmet adventure with Pink Lady® !

Our growers have made a contractual commitment, through integrated fruit production charters. This sustainable, responsible type of production helps them ensure the future of their orchards while meeting consumers’ requirements, in terms of food safety and sustainable development.nSome of them have also opted for totally organic production, which currently represents 2% of Pink Lady® apple orchards. This type of agriculture is becoming more common.

Everywhere! Hyper- and supermarkets, but also at your local grocery store. If by any chance they do not stock Pink Lady®, then don’t hesitate to ask them to !

There is no ‘best season’ because our apples are produced according to the same specifications all year round. Our aim is to offer the same quality in terms of colour, firmness and sugar content on a permanent basis. If you buy a Pink Lady® between November and May, it comes from Europe. If you buy it between June and September, it comes from the southern hemisphere. In both cases, the quality requirements are the same.

Yes, of course. No matter when you buy your Pink Lady® apple it will have the same taste. The specifications are very precise in terms of colour, sugar levels and firmness, and all of our producers adhere to them. Numerous inspections (over 1300 over the year) are performed by an independent auditing firm (Bureau Veritas).

Growing Pink Lady® requires more time and more trained technicians than other varieties. Pink Lady® is the first apple to blossom and the last to be harvested. This long ripening process requires the producer to be at hand at all times. Close attention is required from when the trees are first planted through to harvesting and packaging (sorting and packing lines are deliberately slowed down by 20–30% compared with other varieties to monitor and ensure the optimum quality of the fruit).

Unfortunately, no. The Pink Lady® market is supplied by a collective of nurseries, producers and suppliers whose aim is to develop a permanent supply of very high quality fruit. Furthermore, the distribution of the trees is controlled and registered in order to achieve this goal.

With Pink Lady®, you’re not just biting into an apple: you’re having an unforgettable taste experience! Juicy, crunchy, slightly tart and sweet with a delicious taste, Pink Lady® apples provide great taste all the time – and one bite is all it takes! Naturally exhilarating, Pink Lady® is a source of pleasure. ‘I’m under a spell’, ‘it’s irresistibly attractive’, ‘utterly seductive’ are just some of the ways our consumers express their appreciation, far more intensely than for other apples.

No, please don’t peel it! 50% of the vitamins provided are contained in its skin. So wash it well and don’t wait any longer, bite into it whole-heartedly for a true taste sensation !