A leading brand

Pink Lady ® made its entry into the market 10 years ago. The apple is a cross between Lady Williams and Golden Delicious and was a storming success right away. Currently, with around 100,000 tonnes marketed, Pink Lady ® is THE leading European brand in the market!

Outer signs of elegance

It’s bi-coloured skin comprising soft colours ranges from light pink to red on a light green background that brightens with time makes it stand out. The apple’s heart-shaped pink sticker makes it easily identifiable. The sticker is also a guarantee of a high-quality authentic Pink Lady fruit.

Well known sensations

A bite of a Pink Lady ® apple provides an exceptional taste of a variety of sensations! Ranging from the delicious crunchy feeling to its unparalleled sweet taste, the apple remains the hot favourite at all times. The moments of high-spiritedness or calmness, desire or pleasure, delicateness and subtlety, its aromas of wild strawberries and vanilla, its floral notes of litchi and rose transport you to an exhilarating world

The fruit has the optimal sugar acid balance and is also well known for its smell. It’s juicy and crunchy texture have always made it the top favourite of all consumer categories as illustrated by the European survey Consumer’s preference map of apple in Europe  - Isafruit 2008

a solid commitment

Pink Lady ® apples are carefully selected and meet stringent specifications in terms of sugar levels, firmness, colour, etc. in a eco-friendly production environment. Independent, rigorous and constant checks (around 900 per year) guarantee optimal quality, and perfect traceability from the orchard to the shop.  

The beautiful apple owes its unique taste to the expertise of its growers. The apples also gets special treatment in the regions where its grown:

• in France (south east, south west, Val de Loire)
• in Italy (Emilia Romagna, South Tyrol)
• in Spain (Catalonia)