A sustainable development model

Above all, Pink Lady® teams are committed to a range of values, including environmental conservation, devotion to their profession and working hard to ensure it continues by creating jobs and sharing profits equally.

Creating local jobs

Pink Lady® requires qualified technicians for pruning, crop- and leaf-thinning, and picking. No less than 10 000 jobs have been created, not to mention the positions created in related industries, such as packaging manufacturers located in the same production areas as the orchards.

Floraison

Environmental conservation

  • Well-maintained orchards : Pink Lady® orchards are constantly growing and being renewed. Their presence helps to preserve agriculture and landscape in areas that face an ever-increasing threat of property development
  • Environmentally safe production practices work to promote health and safety both in terms of the fruit and the environment. Pink Lady® packaging is 100% recyclable and made from raw materials taken from sustainably managed forests.

An economically sound investment

Pink Lady®’s success is on a very human scale. The equal distribution of profits among all who contribute to the quality of this product is key. Indeed, the apple provides stability to many arboricultural businesses: the producers are proud of this apple as it truly underlines their expertise.