Pink Lady® joins forces with Valentine’s Day, Warner Bros. Studios’ next major film event

December 2009
Saint Valentine’s Day 2010 will be a great event for Pink Lady® and its consumers and clients as the partnership between this most glamorous of apples and the launch of Warner Bros.’ film Valentine’s Day comes together.
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Pink Lady®’s successful campaign launch !

December 2009
After 5 weeks in the shops, Pink Lady® Europe outshines all other apples with results that demonstrate a clear increase compared with 2008 : +22% in volume...
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Pink Lady®, more and more attractive...

August 2009
2008/2009 was quite similar to previous seasons for Pink Lady® : a sell-out rate and marketing end date identical to 2007/08, consumer demand still as high as ever in Europe...
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Exhilarating Valentine’s Day!

January 15th
More than ever, Pink Lady® will be in touch with European consumers on Valentine’s Day, with its most powerful media campaign ever, reaching more than 180 million people in all 14 European countries...
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More than 100 million contacts !

October 31st
With a view to give an impetus to the campaign launch, a very ambitious trade marketing tool has been developed as of November with the main names in European retail sector: 170 partners involved with over 3,000 days of promotion and over 40 consumer contests…
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A new visual display for its launch campaign

October 15th
On the occasion of its new communication campaign, Pink Lady® wishes to redefine the key values contributing to the success of the brand: crunchiness, taste, pleasure and also seduction, temptation, and desire...
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