Pink Lady® has always known how to talk about love. Since 2001, a real relationship has blossomed between the beautiful apple and its consumers. Through theatricality, surprises and glamorous fantasies, the flame is constantly being fanned, to everyone’s delight!
Here’s the timeline of a romantic saga:
Here’s the timeline of a romantic saga:
- 2001: the beginning
" Are you as delicious as a Pink Lady® ? ". The romance got underway... Already feminine, the Pink Lady® apple also played with its colour and exceptional flavour. And already, it was"so much more than an apple"... - 2002: the apple comes to life
That year, Pink Lady® was animated in a TV ad. A real character, the apple awakened temptation in an anonymous hand...would it resist? - 2003: Pink Lady® at the tips of your fingers
Due to the success of the commercial, the print media took over this concept of the urge to bite into the forbidden fruit... - 2004-2005: Giving in !
Voila, the hand gave in! It grabbed the Pink Lady®. So Pink Lady® revealed its recipes in magazines. - 2005: Meeting consumers
That year, Pink Lady® went to retail outlets and was promoted with on-site advertising techniques. After all, between Pink Lady® and you, it’s a “story of the heart”, so why not get together? - 2006: A partner for life
In everyday life, for Valentine’s Day, and even for the World Football Cup...Pink Lady® has set a goal for itself: making our daily life sweeter. Europe has been enchanted by this wave of love, and is giving in to all forms of temptation... - 2007: Always pinker!
La vie en rose...is life how Pink Lady® sees it! The great myths come back to life: modern-day Adam and Eve jet off for a dream trip to Turkey, while Pink Lady® incorporates fairytale imagery to offer a trip to New York in tribute to the release of the Disney film, Enchanted. - 2008: I love you, Pink Lady®!
More appealing than ever, Pink Lady® makes the most of its sweet background. In the Irish Valentine’s Day campaign, Pink Lady® evokes love, just by being there... - 2009: Exhilarating Pink Lady®
Pink Lady launches its new, colourful and modern graphic design. Welcome to the exhilarating world of Pink Lady. A world of flavour, pleasure and freshness, but also of temptation, seduction and desire. An unequivocally modern world full of vitality, in touch with nature.
