• Could you introduce yourself and your work in a few words?
  I was trained in the plastic arts. My artistic work mainly focuses on the world of women. I mostly use photography, but I also use graphics and volume.
  http://www.myspace.com/laurenceladougne

• How did you get to know Pink Lady®?
  By chance, at a produce shop, I came across a stack of trays of Pink Lady®, and I fell in love with the candy pink and the name of this apple. I couldn’t have found anything better for a mise-en-scène.
  I brought back quite a few, to do a photo series. It’s a striptease: the character, dressed in a Pink Lady® tray, takes the place of an apple...
  The publisher, Chez Higgins, liked my pictures and published a portfolio of photographs under the name “Pink Lady”, in reference to the choice of visuals on the cover.
  http://www.chezhiggins.com/photographe.php?id=30

• How does Pink Lady® correspond to your world?
  The glamour, the pink, the double-entendre corresponds well to the spirit of my work. The game of seduction in connection with the apple makes it an apple with a life of its own.

• How would you characterise the Pink Lady® apple?
  It’s like a pinup - very glamorous.

• How can artistic creation enhance a food product? (Had you already worked with a food product before?)
   
  For an artist, working with a brand is very interesting; there are exchanges and restrictions that push the artist to move forward, and which, in the end, seem more like a game than restrictions. Above all else, it’s a collaboration between the brand and the artist. I opened up my artistic world to Pink Lady®, all the while integrating the image and the story of the product, in order to strike the right balance between our two worlds.
   
  In terms of food products, and especially products that are part of our everyday lives, I wanted to bring a racy, light touch, like a little seed of romance and poetry, to our grocery shopping!
   
  For example, the visual “tête à tête” imagined like a placemat for lovers. The pleasure in this visual is imagining a romantic date, and this image helping the lovers to break the ice and bite the apple...
   
   
• How did you come up with your visuals? What inspired you?
  I plunged into the atmosphere of Pink Lady®, and everything that enabled me to move towards the theme of romance. Pink Lady® had given me their 3 areas of focus on love: singles, romantic encounters and the apple of romance.
  First of all, I proposed a series of sketches, research and ideas, and together, we chose a certain number of concepts to explore.
  Then I just had to find an atmosphere, a way to treat the image, and at that point, to create the visuals, I had a lot of fun finding little ways of staying exclusively inside of the world of Pink Lady®, like clothing the characters with logos or hearts, or like building a decor with Pink Lady® packaging.
  This collaboration generated a lot of enthusiasm, joy and desire, and I think that comes across in the visuals.
  
  
  

• In the end, do you see Pink Lady® as an apple or as a real character?
  More than an apple or a character, it’s a whole world.

• And if you had to describe the world of Pink Lady® in 3 words, what would they be?
  Glamorous, racy, tangy

• Given your artistic world, can we say that Pink Lady® and you were destined to meet each other?
  In any case, I really wanted it to happen! I think that the Pink Lady® Association was curious to see its apple treated from an artistic standpoint.

• What do you think about when you eat a Pink Lady®?
  Of course, now I think about this collaboration; I still have excellent memories of it.